Challenge

The JD Finance app was recently upgraded to its 4.0 version, and Hylink helped to promote the new and improved features through a creative mobile campaign. The intent was to position the JD Finance app as top-of-mind for median income consumers when it comes to their preferred resource for financial planning and investments.

Strategy

The team leveraged AR face recognition and scanning, a collaboration with Mobike, H5 robo-advisor, credit score (“Xiao Bai” in Chinese) in the campaign’s execution. WeiBo and WeChat were the main platforms used, while activities in the JD Finance app, JD Finance official website, H5 games, and collaborated brands were a focus as well.

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HYLINK THINKS
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