Challenge

The Fengshen Global Casting Call was launched to cast actors for the new Fengshen Trilogy, directed by acclaimed director Wuershan. An interactive game was created to motivate audience participation and boost engagement, encouraging users to submit entries to the PinFace Game through social media platforms for the Fengshen Global Casting Call.Impressions

Strategy

The team used CPC bidding strategies and utilized KOLs on Facebook and Instagram to optimize impressions and clicks, in order to reach our targeted audience.

Results

45,256,921
impressions
197,884
clicks
404,905
total engagement
$83,015.33
total spent

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