Case Study

Challenge

Hylink worked with L’Occitane to open an official WeChat service account to manage Wechat store operations. Our objective was to increase user acquisition, engagement, and followers of the official L’Occitane account.

Strategy

We created O2O campaigns around Chinese holidays and promoted consumer engagement by building a Chinese New Year red pocket HTML5 page.

Results

8.4%
increase of WeChat followers
13%
WeChat post open rate
100,000+
HTML5 pageviews

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